Soumya Kumar

Visual Identity // Sixty++


Visual system / Brand

Brief / To identify a social issue/cause in the world and propose a possible solution for it. Design publicity materials for the proposed solution.

Problem / A lot of people consider post retirement life very dull and mundane. Some people even go into depression. My idea was to help them realize that they have a fresh opportunity in life to learn and experience new things.

Design / I decided to name my movement “Sixty++” to convey a message that life after 60 can be better than ever before. It is a new opportunity for seniors to try something exciting that they couldn’t pursue before retirement. I tried to create a very vibrant and youthful design to convey a sense of excitement, energy and possibility.

Deliverables / Poster, Website, Event, Brochure, App


This project is created as a part of GR 620 Visual Thinking class for Graphic Design Graduate School of Academy of Art University.
Some of the content of this work may have images and resources from internet. The copyright of those elements belong to the original authors. 
This project is only for academic and noncommercial display.