Soumya Kumar
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Typography // CSR Report

Johnson & Johnson CSR Report

Visual system / typography

Brief / To redesign an annual Corporate Social Responsibility repost for Johnson & Johnson

Design / Using earthy colors I tried to represent Johnson & Johnson’s efforts to protect the environment. I used infographics to help consumers better understand the data being presented. The typeface Frutiger Neue played a key part in creating visual contrast through its different weights.

Deliverables / Book

This project is created as a part of GR 601 Type System class for Graphic Design Graduate School of Academy of Art University.
Some of the content of this work may have images and resources from internet. The copyright of those elements belong to the original authors. 
This project is only for academic and noncommercial display.