Made for Kids:
How Media Companies Are Creating Billions of Dollars in Value on YouTube
SPECIAL REPORT
After 6 months of Made for Kids regulation, how have media companies adapted?YouTube’s launch of Made for Kids caused landscape changes across family content. But, with change comes opportunity – media companies are using new and varied ways of monetizing kids audiences to drive billions of dollars of value across acquisitions, brand and licensing deals and their own lines of merchandise.
The report was designed keeping in mind the videos produced for kids and bringing the same playfulness into the design.
