Tubular Labs
Rebranding 2020
DEfining the tubular labs rebrand - CONFIDENCE COMES FROM CLARITY
Despite being leading global video intelligence platform - Tubular was a lacking a strong brand that stood out in this space like the solution does. We wanted to change that and create a brand that empowered the world to create with confidence in the age of video. We do this by knowing what the world is watching. We created a world of digital video that is bold, colorful and ever changing. We wanted to bring to life three pillars of design that we uncovered after speaking to our customers - Being Boldly open, Refreshingly fluid ( keeping in mind the ever changing fluidity of data) and Brilliantly clear. The core of the rebranding was finding the intersection between data+creativity, clarity + confidence.
We create a whole new brand identity and website from scratch, bringing together passion for the world of digital video coupled with unparalleled data analytics with the customer at the heart fo it all. I co-lead the brand refresh for Tubular to establish premium and consistent brand that lives up to our ambition.
