State on Online Video Report -
Sports
Editorial design
Social video has redefined sports media & entertainment for digital audiences. Fans now have more touchpoints to remain connected to their favorite teams, celebrity athletes and reporting channels than ever before. As fan fervor increases across major platforms, sports media & entertainment publishers are leaving views on the table by underserving their audiences.
The design had to be an exclusive 4-part series that would prepare the consumer to move at the speed of their audience and succeed in this crowded space. I separated the four sections with the use of Tubular’s brand colors and imagery to make the narrative visually more appealing.
